HBR IdeaCast 5

April 8, 2007

I have previously written about podcasts. This is really a great thing. I will be posting some excerpts from podcasts which are very interesting.

This is Harvard Business Press idea cast number 5.


  1. Negotiation – Watkins

    4 negotiation traps:

    1. Being good at capturing value, but not creating it – what you care about, what I care about & then we match these –> maximize what is possible
    2. Creating value, but not capturing – wonderful with creating new ideas, helping others reaching their objectives –> at the end those who proposed new idea are not promoted; opposite to 1; overpromise and undeliver
    3. Failing to focus on relationships – you don’t want meeting your neighbor for the first time at midnight when your house is burning – leaders are focusing on boss/subordinate, but not to colleagues. You should think of networks, not hierarchy
    4. Your reputation as negotiator is hard to get, easy to lose, hard to recover


  2. Customer satisfaction surveys

    Ultimate question for business: are we treating customers so well that they will come back? – how likely it will recommend to friend

    Top 10 why surveys don’t work:

    1. Too many questions – cartoon about (surveyor knocking doors, noone opened, so the some poor one because others not opened 10,000 questions)
    2. Wrong customers respond, right employees don’t hear the problem –
    3. Sales surveys –
    4. Make out their rules – valuable survey – clearly interpreted by everyone –> instead of one common language, every company has its own standards and measures
    5. Scores on survey don’t link to performance – rare in business.


    What can they do?

    1. Front line employees and executives – talk to customer how to make surveys valuable



I was recently reading about virtual reality and the following idea came to my mind: “Mouse and keyboard greatly restrict our performance – we can use only a number of buttons to perform various actions on our computer. I know Apple invented mouse to allow browsing 360 degrees, not only straight to the left, right, up and down. But, what about using virtual reality to manage things on our computers?

Just imagine: we are standing in glasses and using our hands to grab documents and open with Word, send them to Trash & etc. And each our action is followed by a 3d sound! Just imagine how greatly we could improve our performance being able to do such kind of things! And, there is an etic issue being solved here – physicians will stop claiming that computer users are not physically active – we will be doing a dozen of actions using our hands (and maybe even legs) thus keeping our body in good condition.

What do you, guys, think of this? I would be really interested in talking to someone who is investigating virtual reality stuff and who could tell me where the science is in applying virtual reality to our everyday world.